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Promote your restaurant free

Tips promoting your restaurant

The restaurant industry is becoming increasingly competitive and will continue to do so. The best way to stay ahead of the competition effectively is to differentiate your restaurant from others.
There are many strategic methods to promote your restaurant. The following list comprises of just some which have proven to be cost effective and returned promising results:

  • Advertise your restaurant in local newspapers.
  • Produce a website which supports all consumer platforms. With today’s society making use of computers, phones and various other forms of mobile technology, ensure your site is optimized to cater for all devices and display content effectively.
  • Open free social media accounts, Exposure via Twitter, Facebook and Pinterest are all ways to reach target audiences via word of mouth.
  • Actively promote your presence on social media platforms by communicating promotions and offers to customers. Invite and encourage customers to comment and review their experience.
  • Capture quality images of menu items to provide prospective customers a visual representation of dishes they can order.
  • Offer greater discounts and specials on quiet business days to attract volume customers and have the least impact to business cash flow.
  • Offer discounts or free dessert for customers celebrating a major event such as a birthday (50% of Americas eat out on their birthday).
  • Capture customer details such as an email address to inform them of upcoming promotions and contact them during important yearly events such as Christmas, Easter and their birth date.

Present your team of chefs

restaurant services

The success of a good restaurant is its team of "Chefs" and its variety of dishes. It would be ideal for the restaurant to present its customers with its team of chefs who prepared the dishes, thus leaving its customers with a very good impression.
The objective of the restaurant is to improve its prestige through its "Chefs" team.

These are some of the presentation ideas::

  • Highlight the experience of the "Chef".
  • Because the famous "Chefs" increase the value of the restaurant.
  • Tell a story behind the creation of a dish.
  • Explain the types of dishes.
  • Provide an exclusive recipe.
  • Tell a day of cooking in the restaurant.
  • Introduce the kitchen staff and tour the kitchen.
  • Provide nutrition information about the dishes.
  • The plates should not be overloaded or seemingly empty.

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Countries dishes

Click country name for the culinary description

Peruvian cuisine
Mexican cuisine
Italian cuisine
Spanish cuisine
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Food Gallery

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The World's Best Restaurants - 2017

First place
Eleven Madison Park - New York, USA

Is a contemporary American restaurant located at 11 Madison Avenue, at East 24th Street. The restaurant originally opened in 1998 and was owned by restaurateur Danny Meyer. In 2006, Chef Daniel Humm and Will Guidara began working at Eleven Madison Park and in 2011 they purchased it from Meyer.

Second place
Osteria Francescana - Modena, Italy

Is a restaurant owned and run by chef Massimo Bottura in Modena, Italy. The restaurant is rated second in the World's 50 Best Restaurants by Restaurant magazine in 2015, third best in 2013 and 2014. The first two positions in 2014 were won by Noma and El Celler de Can Roca respectively.

Third place
El Celler de Roca - Girona, Spain

Is a restaurant in Girona, Catalonia, Spain which was opened in 1986 by the Roca brothers, Joan, Josep and Jordi. It was first located next to their parent's restaurant Can Roca, but moved to its current purpose built building in 2007. It was named the best restaurant in the world by the magazine Restaurant.

Fourth place
Mirazur Menton, France

In a stunning location on the French side of the Riviera, just moments from the Italian border, Mirazur is an idyllic spot to enjoy the food of the skilled chef Mauro Colagreco, which takes inspiration from his Argentine-Italian heritage as well as the local French region.


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Latin America's Best Restaurants - 2017

First place
Maido - Lima, Perú

Maido’s take on Nikkei cuisine – a fusion of Japanese and Peruvian – which is no small feat considering the Peruvian capital has earned its name as one of the best in South America. His grandmother Angelica was an excellent cook. He apparently inherited her passion for a good food.

Second place
Central - Lima, Perú

For the second year in a row, chef Virgilio Martinez's Central in Lima earned the top spot. Central Restaurante is the flagship restaurant of Peruvian chef, Virgilio Martínez Véliz, and serves as his workshop in the investigation and integration of indigenous Peruvian ingredients restaurant's menu.

Third place
D.O.M. - São Paulo, Brazil

Chef Alex Atala. Known for the use of native Brazilian ingredients. Atala researches the ingredients used in his restaurant and supervises production in various parts of Brazil. Some of these ingredients are: tucupi juice, pirarucu and piraíba fishes, the herb jambu, and the tapioca from manioc flour.

Fourth place
Pujol - Mexico city, Mexico

Opened in Polanco back in 2000, when chef-owner Enrique Olvera was just 24, Pujol developed a stellar reputation on the back of its reinterpretation of popular national dishes. In recent years, Olvera has switched focus to experiment with age-old ingredients and techniques to create entirely original dishes.

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Best Chefs - 2017

The Best Chef in the World 2017

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Virgilio Martinez Véliz Peruvian chef and owner of the Best Restaurant in Latin America 2016 was chosen as the Best chef in the World 2017 awarded by the British magazine Restaurant.
His talent and passion for cooking is known for his use of applying modern cooking techniques to indigenous Peruvian ingredients. Martínez is currently chef and owner of "Central Restaurante", his flagship restaurant located in the Miraflores District, Lima, Peru.

Latin America's Best Female Chef 2017

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Leonor Espinosa will receive the Latin America's Best Female Chef Award 2017 at the fifth annual Latin America's 50 Best Restaurants awards ceremony in Bogotá, Colombia, on Tuesday 24th October.
She is known not just for her efforts to use Colombian ingredients but also for the immense creativity with which she does so. At Leo, a tasting menu starts with a series of snacks including seared tuna coated with crushed ants, and camu camu, a berry-like fruit, with carne oreada, a jerky-like steak typical of the Santander region.

Gaston Acurio

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Chef Gaston Acurio Jaramillo was born in Peru in 1967. He is the main promoter and ambassador of Peruvian cuisine worldwide. Throughout his career as a chef he organized important conventions about Peruvian gastronomy.
In 2016 World Travel Awards chose Peru for the fifth consecutive time as the best culinary country in the world after France, Japan Italy, Spain and Thailand.
Now Peruvian gastronomy has reached a place of recognition worldwide.

Cebiche

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The Peruvian cebiche is one of the most widely accepted dishes in the world is such its popularity, it is necessary to know its origin, this dish was created based on raw fish, seafood and lemon, being the origin in Peru, having been declared cultural heritage of the nation, its roots are so great that 84% of the population says that it is the most representative dish of Peruvian cuisine, being considered the flagship dish of Peruvian gastronomy for the authentic Peruvian preparation without fusion . Since the story says that it comes from the Quechua Siwichi language, which means fresh fish.

Peruvian coffee wins best coffee in the world prize in U.S. competition

world best coffee 2018

Coffeemaker Vicentina Phocco Palero from the Sandia province of Puno won the small producer category for the world’s best coffee. She works with the Túpac Amaru co-op in that province in southern Peru. More

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